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Movie TrailersBlockbuster Movie TrailersBefore you make it a Blockbuster night, discover future rental favorites with a collection of the latest movie trailers online. View movie trailers of current and "coming soon" titles featuring everything from indie comedies to the latest blockbuster adventure. Be the first to see those new buzzed-about movie trailers without leaving the comfort of home; allowing for more time to enjoy those Blockbuster film rentals! Remember, it's easier now than ever to rent your favorite films from Blockbuster. Enjoy at-home premieres with in-store rentals, rentals by mail and instant rental downloads. Blockbuster online is your first run destination for the newest film rentals, movie trailers and more.Blockbuster Rewind:What does the term "movie trailers" really mean? Paramount executive Lou Harris was quoted in the October 25, 1966 edition of the Los Angeles Times regarding his account of the very first "movie trailers." According to the late executive, the first movie trailers was shown in 1912 at Rye Beach, a New York-area amusement park. "One of the concessions hung up a white sheet and showed the serial The Adventures of Kathlyn," he stated. "At the end of the reel Kathlyn was thrown in the lion's den. After this "trailed" a piece of film asking: 'Does she escape the lion's pit? See next week's thrilling chapter!' Hence, the word "trailers," an advertisement for a coming picture."When were the first movie trailers shown?Online reference guide Wikipedia offered this intriguing piece of movie trailers trivia: The first movie trailers shown in a U.S. theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. Loew adopted the practice, which was reported in a wire service story carried by the Lincoln (NE) Daily Star describing it as "an entirely new and unique stunt," and that "moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew's picture houses and will take the place of much of the bill board advertising. Granlund was also first to introduce trailers material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.Is there an official definition for "movie trailers?"In the 2004 book Coming Attractions: Reading American Movie Trailers author Lisa Kernan takes an analytical approach to the origins of the movie trailers and its impact on society. Her definition is a far more modern take on the subject. She states, "I am defining a movie trailers as a brief film text that usually displays images from a specific feature film while asserting its excellence, and that is created for the purpose of projecting in theaters to promote a film's theatrical release."What does the film industry call a movie trailers?Through the years film exhibiters have attempted to coin other terms for the movie trailers with mixed results. Though "previews" and "coming attractions" have been added to the public vernacular, "movie trailers" is still the preferred industry term for film commercials played before a film. Film projectionists specifically use the term movie trailers when referring to the piece of celluloid attached to a film. You might watch a "coming attraction" but, in industry terms, you could never touch one. A movie trailers is something tangible, something you can touch. |
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