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McLibel: Two Worlds Collide (1997)

McLibel: Two Worlds Collide (1997)
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This documentary tells the story of two ordinary people who dared to take on one of the world's largest corporations. Viewers will see not only how the 1.8 billion dollars that McDonald's spends on advertising affects their bottom line, but how it manages to gloss over the unsavory aspects of their operations. The program also considers the extraordinary lengths to which a company like McDonald's will go to protect its own image. ~ Rob Ferrier, Rovi

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Director(s):
Franny Armstrong
Format(s):
DVD
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Synopsis of McLibel: Two Worlds Collide

This documentary tells the story of two ordinary people who dared to take on one of the world's largest corporations. Viewers will see not only how the 1.8 billion dollars that McDonald's spends on advertising affects their bottom line, but how it manages to gloss over the unsavory aspects of their operations. The program also considers the extraordinary lengths to which a company like McDonald's will go to protect its own image. ~ Rob Ferrier, Rovi

Theatrical Feature Running Time:
85 mins

Complete Cast of McLibel: Two Worlds Collide


Director(s):
Franny Armstrong
Producer(s):
Franny Armstrong
Categories:
Special InterestIndependent FilmsDocumentary
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EdwardandCarol R.

This is WAY better than the slickly-produced Supersize Me! Choose the 2005 version because it shows what occurred in the subsequent years after the case. I especially liked the secret meetings that took place between the 2 protesters and the McD execs from America to try to get them to stop distributing a pamphlet about McD's deceptive practices. Little did the execs know the meetings were being taped. I laughed listening to them! They pleaded with them to stop distributing the pamphlet. In England corporations can take you to court for saying bad things about their company even if TRUE! While getting a tiny monetary victory at the end of the longest-running case in British history, McD's was ultimately the loser. They spent about $20 million US dollars on the case and they lost in the court of public opinion. Not only that, but the media spotlight made many more people see the pamphlet than would have otherwise! HA!

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Diogenes D.

This is a very good documentary. It's not as entertaining as Super Size Me as it mostly deals with British law. McDonalds sued all newspapers and magazines for libel that dared print negative FACTS about their food. The burdon of proof being so one sided, at the time, allowed McDonalds to almost get away with it, if it hadn't been for two ordinary people that dared stand up to the huge corporation. The movie remains entertaining enough by making tremendously good points regarding McDonald's advertising practices, in particular their blitzkrieg on impressionable children and their misleading ads portraying their food as healthy. Other questionable business practices are also highlighted. Definetely worth watching.

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Samantha P.

Michael M hit it dead on. This movie is slow and drawn out. Not what I was expecting

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