Behind the Screens: Hollywood Goes Hypercommercial (2000)
Behind the Screens: Hollywood Goes Hypercommercial is a documentary about the money-driven entertainment industry. In the video, four film scholars and an award-winning screenwriter discuss the hypercommercialization of Hollywood filmmaking, charting the major increase in product placements and fast-food chain product tie-ins. The interviewees suggest that Hollywood has become a factory in which all big-budget movies are fastened with commercial messages, messages which clutter story concepts and destroy artistic integrity. Hollywood, the program suggests, has never been more commercial, or less interesting. ~ Betsy Boyd, Rovi
Synopsis of Behind the Screens: Hollywood Goes Hypercommercial
Behind the Screens: Hollywood Goes Hypercommercial is a documentary about the money-driven entertainment industry. In the video, four film scholars and an award-winning screenwriter discuss the hypercommercialization of Hollywood filmmaking, charting the major increase in product placements and fast-food chain product tie-ins. The interviewees suggest that Hollywood has become a factory in which all big-budget movies are fastened with commercial messages, messages which clutter story concepts and destroy artistic integrity. Hollywood, the program suggests, has never been more commercial, or less interesting. ~ Betsy Boyd, Rovi
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