The Fair Trade (2008)
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Explore the remarkable true life tale of successful fair trade entrepreneur Tamara Johnston in this documentary that details how the founder of the Anti-Body skincare company went from the brink of suicide to becoming not just a respected businesswoman, but a prominent activist for human rights and social justice as well. It was shortly after the death of her fiancée that Johnston sank into a deep depression. Thoughts of suicide clouding her mind, Johnston made a deal with God to postpone death at her own hands in exchange for living a more meaningful life. Shortly thereafter, she quit her job at Dreamworks to follow a drastically different path in life. But Johnston wasn't alone in her quest, because not only did her twin sister Shelby quickly follow suit, but her brother-in-law Steven decided to quit his job and join the cause as well. Over the course of the next three years, the determined trio dedicated their entire lives to making soap for Anti-Body, their start-up fair trade skin company. Yet despite all of her success, Johnston's despair never quite disappeared. Later, with the deadline of her bargain fast approaching, Johnston visited the fair trade co-op in Togo, Kenya from which Anti-Body purchases its organic she butter, discovering over the course of that revelatory trip just what is required of her to lead a truly sustainable life. ~ Jason Buchanan, All Movie Guide
- Theatrical Feature Running Time:
- 58 mins
- Director(s):
- Lauralee Farrer
- Categories:
- Documentary
- Closed Captioning:
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